As I mentioned in my last post, apart from ViEmu and the kodumi editor, I’m working in another product. I tend to concentrate on development most of the time, rather than marketing ViEmu. Don’t get me wrong, not only do I think that marketing is second only to product quality as the most important part of this business, but I enjoy marketing. The reason is that I think that ViEmu can not become a large business, because of the inherently small audience of a vi-vim emulator for Visual Studio. Thus, I think that the best way to grow the business is to release a product for a larger audience, rather than trying to squeeze every extra N% sales by implementing effective sales techniques.
Anyway, there are two phenomenons that push in the other direction. For one, pure coding of a product before it’s released lacks the thrill of direct feedback, so it’s very tiring. At least that’s how I experience it. And second, any improvements in ViEmu sales make it directly to the monthly bottom line, which is a pretty good motivator.
Thus, after a solid coding Saturday, I decided to dedicate some time to marketing ViEmu better. There were two main things that were irking me:
- I get pretty good feedback by e-mail and through the forums, but looking at the number of downloads it still looks paltry. Not having a super-easy way to get feedback (esp. criticisms!) leads to my ignorance about why those that don’t buy ViEmu don’t buy it.
- The main page of ViEmu (also doubling as landing page from Google adwords) was a bit dull. Too much text. Informative for those interested, but I don’t think it really “grabbed” visitors.
So, I dedicated all of Sunday to redesigning it, adding functionality so that visitors can send feedback from a simple form there, and making it more “catchy”. This ended up as an animated demo of Visual Studio running ViEmu. You can see the result here:
And, just for reference, the old one is still here:
I’ll let you know how it turns out to work. I am planning to implement some other marketing “tricks” during this week, as well as releasing ViEmu 1.4.5, and then I’ll go back to more coding and support, coding and support, coding and support…