Archive for the ‘microisv’ Category

Focusing my development effort

Thursday, November 24th, 2005

Long time readers of my blog already know about my tendency to get carried away with stuff. I’ve got carried away with something in the past, just to have to retract the following day. The second post mostly deals with this tendency to get carried away. To sum up: I don’t think the lesson I need to learn is “refrain more”, as that takes away a lot of the energy as well - “learn to acknowledge my mistakes happily and as early as possible” seems a much more valuable lesson for me. And that applies in many other fields.

I’ve also talked about my inability to write short blog posts, and failed miserably to do so almost systematically in the past.

Anyway, to get to the point, this (of course) also applies in my dedication to development. I tend to drift off too easily, especially when the goal involves developing a complex piece of software like NGEDIT. Although I’ve posted in the past about my strategy in the development of NGEDIT, I find that I have to revisit that topic really often - mostly in the messy and hyperactive context of my thoughts, but I thought I’d post about it as it may also apply to other fellow developer-entrepreneurs.

I recently posted about how I had found out the best way to focus my development efforts on NGEDIT. To sum up: try to use it, and implement the features as their need is evident (I’m fortunate enough that I am 100% a future user of my own product). As the first point coming out from that, I found myself working into getting NGEDIT to open a file from the command line. That’s weeks ago, and I have only almost implemented it. How come? It should be simple enough to implement! (At least, given that opening the file through the file-open dialog was already functional).

Well, the thing is that my tendency to drift off, my ambition, and my yearning for beautiful code kicked in. Instead of a simple solution, I found myself implementing the “ultimate” command line (of course). It’s already pretty much fully architected, and about half-working (although opening files from the command line ended up being just a small part of the available functionality). As I did this, I also started refactoring the part of the code that handles file loading into using my C++ string class that doesn’t suck, which is great, but it’s quite an effort by itself. Meanwhile, I found myself whining that I didn’t want to have all that code written using the non-portable Windows API (as a shortcut I took before summer, NGEDIT code is uglily using the Windows API directly in way too many places), so I started implementing an OS-independence layer (I know, I know, these things are better done from day 1, but you sometimes have to take shortcuts and that was one of many cases). Of course, with the OS-independence layer using said generic string class for the interface. And establishing a super-flexible application framework for NGEDIT, which was a bit cluttered to my taste. And sure, I started trying to establish the ultimate error-handling policy, which took me to posting about and researching C++ exceptions and some other fundamental problems of computing…

If that’s not getting carried away, then I don’t know what is!

Today’s conclusion, after going out for a coffee and a walk to the cool air of the winter, is that I should refrain from tackling fundamental problems of computing if I am to have an NGEDIT beta in a few months’ time. The code of NGEDIT 1.0 is bound to have some ugliness to it, and I need to learn to live happily with that. Even if I will have to rewrite some code afterwards, business-wise it doesn’t make sense to have the greatest framework, the most beautiful code, and no product to offer!

In any case, I hope I have improved my ShortPostRank score, even if definitely not among world-class short-post bloggers, and you can see I’ve had some fun with self-linking. Something nice to do after starting beta testing for ViEmu 1.4, which will probably be out later this week.

On blogging, payment processing, and the finite nature of time

Wednesday, November 16th, 2005

I think I will stop apologizing for not posting often. I’d love to post frequently, but both software development and business development take so much time.

Some people are able to post almost daily to their blogs. Of course, that depends on each person’s circumstances. If you are setting up a software business, you have sw development to do, setting up and running the business also take a lot of time, so blogging usually comes third after these. Most starting microisv’s (I don’t like the term, but everyone’s using it so why complain) don’t post that much to their blogs (with some notable exceptions which I think are all linked from the sidebar here). What they all do is put a solid amount of work into their products and websites.

For some reason, it takes me much more thought to post on the blog than to post in a forum. Probably because I kind of like to post interesting, well written, content-rich blog entries - and that takes its own time to do. If I allowed myself to post more undigested stuff I would post more often.

As well, when I get into my “writing” mood, I like it and posts grow and grow and grow and…

One other thing is that, when you’re setting up a business, there’s probably information you don’t want to disclose. At least, I still think it’s worthwhile for my business strategy to not disclose some things. Future business opportunities, etc… apart from regular business info - I’ve thought more than once about posting actual ViEmu sales figures, but I think it could be damaging in the long run. I’m sure people are curious. For those curious, it seems it’s actually taking off a bit, although nothing that makes it qualify as a major revenue stream.

More than one person asked about my experience with adwords. Again, I feel I should dig a bit into the logs and post actual stats, rather than just my impression. So I end up posting nothing, due to lack of time for proper research. The summary: they help. There is fraud, but the cost for low-competition keywords such as mine covers for it. How do I know there is clickfraud to my site? Because some hits only ever request the html page - not even the CSS or graphics get requested!

Anyway, I was going to post about payment processing - mainly due to a thread at JoS started by the wondefully informative Andy Brice of PerfectTablePlan fame, a piece of software to solve your reception seating arrangement problems, I’ve been researching into payment methods (yes, the previous link to Andy’s page was designed to help with search engine results, as he’s been so nice sharing so much info and his company seems so serious).

To the point, it seems using paypal to process your payments can help in getting commissions much lower that other services such as share-it, the one I’m currently using. I’ll be looking into setting up paypal for ViEmu, and I’ll report back on how it works.

But there was another piece of advice I wanted to pass.

When I set up my share-it account, it let me choose whether to process my statements in euros or US dollars. Given that I’m euro based, euros seemed more reasonable, but their fees were lower for US dollars. $3 + 5% for accounts in US$, €3 + 5% for accounts in euros. Given that US$3 is cheaper than €3, I chose US$.

Only to find out that currency exchange in monthly wire transfer killed me - charged both from the originating bank and from my end (the receiving bank).

No need to say that I promptly switched to an account in EUR (a non-automatic process that the share-it people solved nicely after requesting, their service being usually quite responsive).

Just so that you don’t make the same mistake.

Anyway, just to recap, I wanted to share my problems to find time to blog and share out some interesting info regarding payment processing. Nothing intersting for hardcore C++ programmers today.

No promises, but I intend to post some time soon (or not too far in the future) about my experiences with:

  • NGEDIT development (with which I’ve been pretty much all time since I released ViEmu 1.3 last week)…
  • … which will include the evolution of the C++ string class that doesn’t suck (but is sucking life out of me)…
  • …product development and release strategy for NGEDIT (I can post really often about this, as I can refine or redesign the strategy so many times before I can release the editor)…
  • …possibly on adwords (if I ever get to dig the weblogs properly)…
  • …web site traffic / marketing (although you can read the meat of the information at this JoS post)…
  • …and too many other issues to name, including open source, the software industry, and the now so popular google bashing, including the many meanings of the word evil

Wish you all nice luck with your own projects.